Oct 26, 2016
Sander Coovert, founder of Absolute, talks with us about countertop selection and gives his expert opinion on choosing what surface is best for your home.
Sander: Absolute is St. Louis’ premier source for granite and quartz countertops. The company was founded in 1999 by myself under a different business name, and was rebranded ‘Absolute’ in 2007. Today the company is run by myself and my business partner J.R. Evans. Probably the greatest achievement our company has realized is its stellar customer service ratings. Out of thousands of clients, 97% say they would recommend Absolute to their friends and family.
Sander: Absolute is a fabricator of natural stone and quartz. We have displays of various man-made quartz products in our showroom, as well as over 35 colors of granite that are commonly used due to their color and price. We work with our clients to find the right material at the right price to achieve the desired look, and then we measure, cut and install the countertops. Most materials come from suppliers that import various materials all over the world. There are 8 or 9 suppliers in the St. Louis area and we work with all of them.
Sander: Granite is by far the largest seller for countertops and accounts for nearly 70% of the countertops we install. Quartz countertops make up about 25% of our business, with marble, slate, limestone, onyx and other natural stone making up the remaining 5%.
Sander: Granite or quartz is the preferred surfaces for kitchens. Both are incredibly durable, antibacterial in nature and are extremely low maintenance.
Sander: When we are working with clients, the first thing we do is determine the “look” they are going for, as well as how they will use the space. We'll then talk about the pros and cons of all the available products and pick the one that will look the best, will perform over time, and is most economical.
Sander: Granite is the best choice when combining look, performance and cost. However, the quartz industry is making great strides in reducing costs associated with production to be more competitive with granite. If you’re looking for the “white” look that is a popular trend in today’s market, quartz is the better choice.
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