Apr 20, 2017
Green is gold when it comes to home buying.
According to a recent release from the National Association of Realtors, “green” features that emphasize sustainability are becoming a selling point that buyers take into account.
Half of surveyed realtors said clients felt efficient lighting was an important factor in their decision while nearly one-third indicated an interest in landscaping with an eye toward water conservation. Just under a quarter noted the same about solar or geothermal energy systems.
Green communities are generating similar buzz. Fifty-one percent of realtors said clients placed importance on a prospective neighborhood’s walkability and 31 percent felt that way about public transportation. Almost two-fifths said that bike paths were somewhat or very important and three of every five said the same about parks and recreation areas.
Overall, the survey found that more than half of realtors believed consumers had an interest in “green” features and 70 percent felt strongly about emphasizing such features to their clients.
Still, sustainability still hasn’t penetrated the market fully. Seventy percent of those surveyed said they had not worked with a property that included green features in the last year and – despite more Multiple Listing Services adapting to such features – nearly one-fifth said their MLS sheets didn’t even include a field for such items.
Moreover, attributes like recycling programs in a community still ranked low on the list of priorities with less than one in ten realtors saying they were important to clients.