Jul 21, 2017
William Shakespeare once said that all the world’s a stage. No doubt the Bard would have felt even more strongly if he’d been a real estate agent.
Realtors agree that staging, the act of strategically setting up your home for display to buyers, can be a powerful tool to both boost the selling price and shrink the amount of time spent on the market. A recent National Association of Realtors study found that more than three-quarters of buyer’s agents believed staging could help their clients see themselves living in a given home and two of every five are more likely to do a walk-through when they see a staged home online. Seller’s agents are just as enthused with nearly two-thirds saying that properties sell more quickly when they’ve been staged. The process is viewed as so important that 21 percent of seller’s agents were willing to provide funds for the purpose.
Effective staging can be an art form in and of itself. It could involve something as complex as a complete redo of a room and new furnishings or something as simple as a coat of paint or just some freshening up. Ninety-three percent of agents recommend decluttering the home before a showing and almost as many say that cleaning, including carpets, is a good practice.
Regardless of what you do to stage a home, a tried-and-true rule of thumb is to stage in the most broadly appealing manner possible. Some buyers may like an avant-garde motif or a room that looks like someone’s cutting edge retro art project but the best strategy is to keep the decor friendly and neutral since you won’t know a given buyer’s particular tastes.
Don’t have the time or resources to stage everything? Experts agree that you should prioritize the living room and master bedroom first with outdoor landscaping and the guest bedroom being lowest on the list.
Also consider removing pets before anyone visits the residence. You may adore Fido or Kitty but not all your potential buyers feel as warmly about four-footed members of the family.